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Mr Sheridan does not go out to win popularity contests. He advocates his policies, however unpalatable they may be to many people, and he asks voters to support him.
He does not try to move with the fickle public and at the very least this generates respect.
How many times have voters declared over the past five weeks: "I don?t like his politics but I respect the fact that he is standing up for what he believes in."
That could only be said about one of the party leaders. It is unlikely anybody would ever say that about Mr McConnell, Mr Swinney, Mr Wallace or Mr McLetchie.
The difference appears to be because conviction and principle do win votes.